Those tapped into the needs of Generation Y are encouraged that this segment of the population would be attracted to credit unions if they knew the cooperatives could help face challenges with their retirement goals.
They're frugal, wary of taking on too much debt, interested in saving, and open to financial advice, some experts have said, making them potentially ideal member candidates.
Barbara Ray, co-author with Richard Settersten of the book Not Quite Adults, said the anemic economy has played a major role in shaping Gen Y attitudes, including their outlook toward retirement.
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