Credit unions across the U.S. may soon have formal clearance to use the “Every Day Is Bank Transfer Day” brand in their marketing.

CUNA said it has an application for trademark protection pending with the U.S. Patent and Trademark Office.

The application followed negotiations with the $1.3 billion South Carolina Federal Credit Union of North Charleston, which for weeks has been promoting the “Every Day is Bank Transfer Day” moniker in traditional media, Facebook and Twitter.

“We're very excited and happy to share 'Every Day' with credit unions across the country,” a spokesman for South Carolina Federal said. It had debuted the “Every Day” slogan in late November after the BTD movement generated by some estimates as many as 500,000 new accounts before, on and immediately after the Nov. 5 event.

Joining South Carolina Federal promoting the new “Every Day” blitz has been the South Carolina Credit Union League, which has solicited Palmetto State credit unions to start using the brand in advertising while the league and SCFCU applied for trademark protection with the federal agency.

The league and big South Carolina credit union have said that they think the BTD concept can prove to be as successful as the “Got Milk” campaign by the nation's milk processors.

Meanwhile, CUNA said the originator of the viral Bank Transfer Day campaign, Los Angeles art dealer Kristen Christian, will appear with President/CEO Bill Cheney on a panel at CUNA's Governmental Affairs Conference March 18-22 in Washington, D.C.

Christian also had recently spoke in a CUNA webinar about her introduction to and support of credit unions, the trade group said.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.