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Advisers Using Social Media Report Lukewarm Results

For all of the advantages advocate say it carries in building outreach, social media may not be the best way for financial advisers to build new relationships.

By Michelle A. Samaad | Updated on January 16, 2012

For all of the advantages advocate say it carries in building outreach, social media may not be the best way for financial advisers to build new relationships.

According to a new report from Aite Group, “Financial Advisors Use of Social Media 2011: The Bloom is Off the Rose,” the percentage of advisers who have used social media to differentiate their practice from competitors’ practices declined from 21% in 2009 to 9% in 2011.

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