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Iowa CU In Signage Flap

Iowas Community Choice Credit Union, embroiled in a signage flap with veterans, learned a thing or two recently about avoiding the passive role when it comes to staying on message.

By Jim Rubenstein | Updated on January 09, 2012

Iowa’s Community Choice Credit Union, embroiled in a signage flap with veterans, learned a thing or two recently about avoiding the passive role when it comes to staying on message.

In fact, the $327 million Johnston, Iowa CU  took plenty of negative heat from veterans and the public when its successful $2.5 million, 10-year marketing agreement to win naming rights for Des Moines’ Veterans Memorial Auditorium and Convention Center raised civic ire.

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