Iowa's Community Choice Credit Union, embroiled in a signage flap with veterans, learned a thing or two recently about avoiding the passive role when it comes to staying on message.
In fact, the $327 million Johnston, Iowa CU took plenty of negative heat from veterans and the public when its successful $2.5 million, 10-year marketing agreement to win naming rights for Des Moines' Veterans Memorial Auditorium and Convention Center raised civic ire.
Residents and veterans phoned TV stations and sent emails to the Polk County Board of Supervisors objecting to any suggestion of a name change for the venerable arena, built in 1955 and once one of the biggest of its kind in the Midwest.
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