It started simply enough. Bank of America announced, and later reversed, a decision to charge debit card users a $5 fee.
What it became was the best present BofA could give credit unions: Fed up consumers looking for a better alternative and about two months of steady, free publicity and media coverage. That $5 fee served as the rallying cry for Bank Transfer Day.
The brainchild of Kristen Christian, a 27-year-old Los Angeles art gallery owner, Bank Transfer Day was positioned as a way for consumers to show their discontent with big banks by moving their funds to credit unions or community banks on Saturday, Nov. 5.
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