Listerhill Credit Union has literally taken its members' requests to heart.

Sparked by members constantly asking for promotional swag to share with friends and family, the Muscle Shoals, Ala.-based credit union has launched an I Heart My Credit Union campaign.

"It's rare in the financial industry for people to find a business they are so passionate about that they want to promote it," said Brad Green, president/CEO of the over $536 million credit union. "People often ask us for T-shirts and other promotional items. They want to promote us." 

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