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Credit Unions Have 700,000 New Members. Here’s How to Keep Them for the Long Run

Its an opportunity credit unions shouldnt waste. The sun is shining; its time to make hay.

By Brad Powell | Updated on November 30, 2011

Now is a good time to be a credit union. The Credit Union National Association is reporting credit unions have gained 700,000 customers and $4.5 billion in deposits over the last month, most of that coming as a result of widespread anger at big banks and galvanized by the Occupy Wall Street movement.

To be clear, credit unions have been marketing the story of big banks vs. credit unions for years. The difference now is that the message has finally met its moment. In the current environment, consumers are examining their options in a way credit unions have been dreaming about for decades.

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