The $1.3 billion South Carolina Federal Credit Union of North Charleston and the South Carolina Credit Union League may have the workaround for a national credit union brand awareness campaign.
In a bid to deliver a message as concise as "Got Milk", that taps into the rising tide of consumers interested in finding banking alternatives, S.C. Federal Chief Operating Officer Troy Hall and Senior Vice President Beth Jaskiewicz have applied to the U.S. Patent and Trademark Office to register "Every Day is Bank Transfer DayTM" for protected use by credit unions.
According to Steve Fowler, president/CEO of the S.C. Credit Union League & Affiliates in Columbia, it's a simple, direct way to differentiate credit unions while promoting not just awareness but consumer action. The message can be freely used by credit unions and adopted into their own brand with the only restrictions that it include the proper trademark distinction and not be used to bash banks, they said.
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