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Beth Comstock: Make Heroes Out of the Failures

Beth Comstock is chief marketing officer/senior vice president of GE. She leads the company's organic growth and commercial innovation initiatives, and the sales, marketing and communications functions.

In a rare interview, GE’s SVP and Chief Marketing Officer Beth Comstock talks to Behance’s Scott Belsky about what it takes to keep great ideas alive in a big company. Offering essential insights for creative leaders, the conversation touches on the power of passion and storytelling in getting ideas off the ground, why we should make heroes out of failures, and the challenges of driving change amidst bureaucracy. See the 99percent.com interview.

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Peter Westerman

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