Bank Transfer Day may have been a big deal in the nation's urban centers on the West Coast and on the Eastern seaboard but in places like Parkersburg, W. Va. and Dubuque, Iowa, it was more of a nonstarter.

 "Look, we have no big box banks out here and we're already pretty saturated with community banks and credit unions and so it was a nonevent," declared Jason Norton, senior vice president of the $599 million Dutrac CU of Dubuque.

There was nary a reporter's call about Bank Transfer Day from the Quad Cities media, said Norton who said he was "appreciative" of what the CU trades did in pushing the message but it "had little impact out here."

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