Kellogg Community Federal Credit Union has a simple message for consumers: Why wait until Nov. 5?

“Every day is a good day to join a credit union and we're ready to accept new members now,” said Tracy Miller, CEO of the Battle Creek, Mich.-based credit union. “KCFCU has already seen an influx of new members and interest in our services in the past few weeks since Bank of America announced their new debit card fees and other big banks add additional fees as well.”

In support of those who choose to make a stand closer to Bank Transfer Day, new members making a switch to the over $370 million credit union on Nov. 4 and 5 will receive a thank you gift and  $70 deposited into their new account.

Launched by Kristen Christian, a Los Angeles art gallery owner unhappy with her bank, Nov. 5 has been dubbed Bank Transfer Day, when consumers act on their growing frustration with big banks by switching to a community bank or credit union.

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