In a cross promotion with Bank Transfer Day, a New Jersey credit union, the $256 million McGraw-Hill FCU, debuted this week what it dubbed the "UnFEElievable" marketing campaign coming up with a new twist on industry ads. .
In so doing, the East Windsor CU also is getting specific by identifying large banks and their fees, contrasting them with McGraw-Hill's no fee policy.
"Let me emphasize that we know there are good banks out there but it's also important to make consumers aware they have a choice and can come to us where they won't find the fine print and hidden fees," declared Shawn Gilfedder, president/CEO of McGraw-Hill and chairman of the New Jersey Credit Union League.
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