Credit unions hope the growing consumer anthem of "We're not gonna take it," over the latest debit card bank fees, has those consumers primed to make a switch.

Bank Transfer Day, the brainchild of a Los Angeles art dealer, has delivered what credit unions have long sought, said Brent Dixon, youth adviser for Filene Research Institute and Crash Network founder.

"Credit unions have forever been trying to come up with a national brand awareness campaign, but now you have Bank Transfer Day, which is fully from the people, not trade associations or even the credit union industry," Dixon said. "It's driven by real emotions, frustrations and needs. It's a huge opportunity for credit unions, and I hope beyond the marketing, they really make it easy for consumers to act and move their money over."