Nov. 5 has been proclaimed Bank Transfer Day. This public groundswell against Bank of America's $5 debit fee is a true national movement that aligns well with the credit union mission and credit unions need to hitch themselves to that wagon. Is your credit union prepared?
On Oct. 10 CUTimes.com started covering credit union connection with Bank Transfer Day. On Oct. 17, following CUTimes.com articles being picked up by Gawker and social news site reddit.com among others, 'Bank Transfer Chatter Goes Global; CUNA, NAFCU Cite Site Surges' received nearly 25,000 unique page views that day–a record for a single CUTimes.com article by far. As you can tell by the headline, credit union search sites created for consumers also enjoyed increased traffic.
Interest in Bank Transfer Day definitely exists but what will actually transpire on Saturday, Nov. 5 remains to be seen. Hopefully your credit union has adjusted your advertising to promote itself in connection with the day.
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