The $2.5 billion Wescom Credit Union decided one way to promote the anti-bank campaign to join credit unions was to play off the “I voted” stickers given out on election day.
So the Pasadena, Calif., CU is handing out “I Transferred My Money to Wescom” stickers to consumers who mention they are opening an account at the CU due to the “Bank Transfer Day” initiative.
Overall, said Deena Spicer, vice president-marketing/communications, Wescom has been “happily tracking” the pro-CU publicity in the Los Angeles media but has not been in touch with
Kristen Christian, the CU advocate and Los Angeles art dealer who spurred the Nov. 5 “Bank Transfer” switch on a Facebook events page.
A Google search on “Bank Transfer Day” Monday morning returned 78.1 million results.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
