International Credit Union Day proved to be a great day for credit unions to further leverage the Bank Transfer Day movement.
The $454 million Shell FCU in Houston launched a consumer fight back video on YouTube. Touting "We want your business, not fees" the video directs viewers to its microsite, where consumers can learn about the many ways the Texas credit union can help them save on loans.
Meanwhile, the $3.4 billion PSECU in Harrisburg, Pa., also used the day to kick off a campaign encouraging consumers to join the movement away from national banks.
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