“Considering this kind of opportunity given to us, we need to be ready and look at extended hours,” said Amy Bucaida, vice president-marketing/communications.

CUNA also reminded its nationwide membership that credit unions that are open on Saturdays “need to be fully staffed that day to take care of the members.” The trade group said it also has been working on “guidance materials” on how to handle Bank Transfer Day that it hopes to soon share with state leagues.

Bucaida urged Missouri CUs to make sure their websites and Facebook sites are equipped to enable potential new members to make the switch. She also said that the Missouri Crashers, part of a nationwide movement of young credit union leaders, may join the Occupy Kansas City rally.

The MCUA itself also plans to be represented there, Bucaida said. “We were asked (by organizers) to be available at the Occupy Kansas City rally,” said Bucaida.

The New Jersey Credit Union League also reminded its members Wednesday about the significance of Bank Transfer Day, suggesting CUs might “use a message in their marketing leading up to and around the Nov. 5^th date.”

The NJCUL also noted that credit unions across the country “are taking their 'ditch your bank' messages to billboards airwaves, and newspapers.” The league said credit unions can also use a message “available through NJCUL's 'Banking You Can Trust' toolkit that states 'I Love My Bank Because it's Not a Bank'.”