There may be parallels with credit unions in dealing with Bank Transfer Day but small banks have their own special niche relationship with both consumers and small business, a top executive of the Independent Community Bankers of America argued Thursday.

So far, the ICBA, which represents 5,000 small banks, is taking the Nov. 5 social media event  in stride and is doing nothing extraordinary to prepare since "we already have a strong bond with consumers who realize we represent a good choice all along for their loans and investable funds."

That message comes from Terry Jorde, senior executive vice president and chief of staff at the Washington-based trade group, commenting on what one state league described as a viral uprising on Facebook exhorting customers to switch their accounts from big banks to CUs and community banks.

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