Cliff Northup, who headed the NCUA's lobbying and public relations during the first term of President George W. Bush, died Sunday after a long battle with cancer.

Northup, 61, ran the NCUA's Office of Public and Congressional Affairs, from 2001-2005. He had also served as a lobbyist for CUNA.

“Cliff was an integral part of our leadership team during the Dollar years at NCUA. He was at the forefront of many of our successes, both on the Hill and with our fellow regulators. He was a true credit union believer, a great guy and a dear friend. He will be missed,'' former NCUA Chairman Dennis Dollar said in a statement.

“I truly enjoyed working with Cliff,” said NCUA Chair Debbie Matz. “He had a genuine desire to get to know everyone he came in contact with; and he was engaging in conversations whether the topics involved credit union issues or life in general. I thought of Cliff not only as a co-worker, but as a friend. His passing truly saddens me.”

Northup, who was born in Washington, D.C., and grew up in Bethesda, Md., had a varied career that included stints as a congressional aide, Treasury Department official and lobbyist.

He was a legislative assistant to Sen. Bill Armstrong (R-Colo.) and was deputy assistant treasury secretary during the administration of President George H.W. Bush.

He was also a lobbyist for CUNA and with the firm of Boland and Madigan.

After leaving the NCUA, he was director of legislative and intergovernmental affairs at the U.S. Mint from 2006 until earlier this year, when he started his own consulting firm.

Northup received his bachelor's degree from the University of North Carolina at Chapel Hill and served in the U.S. Navy.

He is survived by his wife, Sandy, and two children.

Funeral services for Northup will be held at 11 a.m. Friday at Georgetown Presbyterian Church.

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