Southeast credit unions are finding the Bank of America debit fee fallout is at last reducing the public's "I don't know what a credit union is" mentality based on results from a co-op ad campaign.
The League of Southeastern Credit Unions said Friday the goodwill bonanza generated by the Bank of America move and the "Credit Unions, We're Giving Banking a Better Name" campaign has brought an influx of calls to the 100 Florida and Alabama CUs co-op ad participants.
"To be part of a campaign that has the possibility to educate such a large quantity of consumers that do not know the basic difference between a credit union and a bank" has been both productive and "exciting," declared David Eubanks, CEO of the $245 million Community Credit Union of Gadsden, Ala.
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