To reach potential members in the 13-county Twin Cities area, Wings Financial Credit Union is dreaming big to make it happen.
As part of a new branding effort, the $3.2 billion credit union in Apple Valley, Minn., said it is using television, outdoor and online placements to woo members in its "Do Your Dreams Have Wings?" campaign.
In 2009, Wings Financial obtained a state charter that allowed it to serve the Twin Cities metropolitan area.
In a new TV spot, entitled "Dreams," a 30-something couple sees before them both their current reality–a new home, a growing family–and their hopes for the future–college, a bigger house and more, according to the credit union.
The message is "it takes more than dreams to make dreams come true; Wings Financial can help you take your dreams to the next level by offering low loan rates, free cash-back checking and great advice to make the most of your hard-earned money."
Created by advertising agency Clarity Coverdale Fury, the campaign kicked off last night during the premier of ABC's new series, "Pan Am."
"Wings has been helping make dreams come true in the Twin Cities for more than 70 years, but for most of that time our focus was on serving the tens of thousands of aviation professionals in our community," said John Wagner, Wings Financial's vice president of marketing. "Now, with a field of membership that covers the entire Twin Cities metropolitan area, we're very excited about CCF's work as a way to introduce ourselves to our neighbors"
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