FISHERS, Ind. — Ron Shevlin, senior analyst at Aite Group, has a simple message for credit unions, "Don't believe any numbers without question."
"People want statistics to validate what you believe to convince yourself and others," said Shevlin as he kicked off the CU Watercooler Annual Symposium being held Thursday and Friday at FORUM CU's facilities in Fishers, Ind.
"Keep an open mind and be more aware. Ask questions from how did they come up with that number and how many people did they talk to, to what questions were asked and how they were posed," Shevlin said.
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