SAN ANTONIO —The marketplace for American credit unions is aging, getting younger, expects to have a branch to walk into and wants to do everything online, according to the president of one of the major technology firms serving the industry.
"We're in a world now where personal service now means the same thing as self service, and that's a difficult thing to get our heads around," Mark Sievewright, president of the credit union division at Fiserv Inc. said Tuesday at the CUNA Operations & Service Council/CUNA Technology Council combined conference.
"But we need to be as good online as we are in the real world," Sievewright told the conference's general session at the Marriott Rivercenter in San Antonio.
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