With the average age of members hovering above the mid-40s range, courting a much younger segment has increasingly become a top priority for some credit unions.
One outlet that is proving to be an undeniable lure is the adoption of social media into marketing campaigns. The $120 million VacationLand Federal Credit Union discovered that in a big way nearly two years ago.
The Sandusky, Ohio-based cooperative started a rebranding campaign that included plans to get younger members to join, said Bryce Roth, who was initially hired as a marketing coordinator to help with VacationLand's efforts. Roth's role was to bring social media channels, which included Facebook, Twitter and YouTube into the mix.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
