It may have been short-lived, but the 10-minute mega-screen plug for defense credit unions in Times Square at NASDAQ's opening lived up to all the expectations.
That was the assessment of the leadership of the Defense Credit Union Council, which recently managed to broadcast a positive CU message "to millions around the world" who saw the ceremony–with DCUC executives delivering the message–beamed on TV sets worldwide and on New York streets from a NASDAQ studio.
"The fact is corporate members of NASDAQ normally get to give their promotion message at the opening ceremony, but we were lucky enough to get advance permission, which our CEO, Arty Arteaga arranged," explained Frank Padak, chairman of DCUC and president/CEO of the $760 million Scott CU in Collinsville, Ill.
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