Using a message aimed at young people and with a "switch-to-a-credit union" spin, the League of Southeastern Credit Unions has launched a $1.3 million co-op ad campaign across Florida and Alabama with100 CU participants.

The TV/radio/billboard blitz with heavy online emphasis uses the tagline, "Credit Unions: We're Giving Banking a Better Name."

"The campaign, geared toward Gen X, is designed to educate consumers about how credit unions are different than other financial institutions while saving their members millions of dollars each year," said a league statement outlining details of the blitz. .

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Marketing