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Getting Into the Gen Y Mindset

You cant open up a trade publication or attend a credit union conference these days without hearing about Gen Y. These are the members who need loans and are key to our credit unions' survival. How can credit unions start reaching out to this generation, and where can they start?

You can’t open up a trade publication or attend a credit union conference these days without hearing about Gen Y. These are the members who need loans and are key to our credit unions’ survival. How can credit unions start reaching out to this generation, and where can they start?

First, learn how they think. The same tactics and language that has worked over the years is outmoded. If you feel so removed from Gen Y you don’t know where to start, create an advisory group of young adults to inform you. Ask them questions. Learn their motivations and behaviors. Credit unions can play the part of service provider and mentor. You’ll create savvier, more grateful future members.

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Peter Westerman

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