The $44 million Anaheim, Calif.-based credit union has joined the growing number of credit unions opting to rebrand as a way to reflect its more diverse field of membership and be viewed as more inclusive.
In addition to a new name and logo, the website has also been completely redesigned.
The credit union turned to web development firm AGP Digital Marketing to revamp the site to include member resources ranging from online loan and member applications to “Nurse Carey,” the virtual spokesperson who shares the benefits of membership and serves as a guide. On every page, Nurse Carey is either offering helpful tips or educating visitors on CarePoint Federal's offerings.
“Our members work odd hours and want to transact business on their time,” said John Saatela, CEO of CarePoint FCU. “Now, if they need a question answered or want to complete a form at three in the morning, they can.”
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