Visa Europe today announced debut of its "Contactless Barometer" to chart Britain's shift into a cashless, wave-and-pay society, the company announced in a press release that detailed the current state of public opinion in England regarding contactless payments.
Top-level findings of the Visa Europe research include:
|- 85% of contactless users said that they would recommend contactless to their friends and family;
- 90% think it makes life simpler;
- 28% said that there aren't enough retail outlets offering contactless payments.
The research also identified where consumers most wanted to use contactless payments: busy establishments with lines of queuing patrons such as fast food restaurants, gasoline stations, and supermarkets.
Visa Europe elaborated: "Contactless is most popular for people in a rush (58%), people with a queue behind them (30%) and those in busy places with lots of people (26%)."
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