Expectations matter.
When it comes to providing services to members, their expectations about what they can or cannot do with the services you've given them is critical. Regardless of the channel, you must support the baseline expectations of your members. If you do not, you will disappoint, and potentially lose, members. If you exceed those expectations then you can delight, and potentially increase adoption and usage of desired services, along with member satisfaction and loyalty.
Sounds simple, but there's a challenge. Members' expectations shift and change over time, and there is no better example of this than in mobile banking.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
