The $720 million Los Angeles Federal Credit Union has bolstered its electronic presence with a makeover of its website and new mobile banking offerings.

The new website includes the FinanceWorks personal finance management platform from its online banking vendor, Intuit Financial Services, as well as streamlined, organized, more direct access to account information and bill-pay features.

Along with the newly designed e-branch, the CU's new debit card rewards program includes targeted offers to collect rewards on purchases based on how members shop, the 49,000-member LAFCU said.

The Glendale-based credit union's electronic makeover also includes apps for Android and iPhone users, browser-based banking for all smartphones and mobile text functions for all cell phones.

LAFCU's SEGs include active and retired employees and their families and volunteers with Los Angeles city government and several other foundations and companies.