Since the finalization of the Durbin Amendment, many credit unions have been considering how they will compensate for lost interchange revenue with other forms of noninterest income.
Attaching fees to checking accounts is one way CUs can help fill the gap, which leaves fee-based checking product providers with a golden opportunity to snag new members.
One newer such product on the scene is the approximately one-year old Choice Checking from BancVue, an Austin, Texas-based provider of online banking, marketing and consulting services to more than 1,300 financial institutions.
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Natasha Chilingerian
Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.
