A new service from FICO will offer credit card issuing credit unions greater and faster flexibility in their card offering and marketing decisions, the firm said.
The company that provides the nation's most frequently used consumer credit score, dubbed the new service the "FICO Bankcard Growth Solution" and said it would help card issuers react more quickly to feedback from card marketing programs, often when the programs are still ongoing.
Using the FICO Bankcard Growth Solution, a bank or credit union's acquisition and originations teams can determine early in the process if a campaign is attracting the intended customers.
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