Credit union executives planning credit card marketing and issuing strategies for 2012 and 2013 may want to factor a new study from TransUnion into their deliberations.
TransUnion, one of the three national credit bureaus, reported that its analysis of consumer debt data collected by the Federal Reserve indicated that the drop in credit card balances nationally since 2009 had more to do with consumers paying down their card balances than from card issuers charging off delinquent accounts.
The research suggested that consumers' behavior with cards, at least across that year's period, may have significantly changed.
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