In a bid to build traffic and enlarge the brand, the Michigan Credit Union League is launching Oct. 1 a co-op radio campaign to increase "Save to Win" savings raffle accounts at participating CUs.
The $500,000 campaign, touting the theme, "Own Your Money" and designed to build awareness, will run in all major Michigan media markets, a league spokesman said.
The league, which in 2009 pioneered the sweepstakes-type promos to build membership, particularly among low-income residents, said it now counts 42 participating CUs with 12,000 accounts.
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