The head of one of Atlanta's largest credit unions, Lin Hodges of the $1.1 billion Associated Credit Union, takes a dim view of "slash and burn" tactics when it comes to CU merging.

Indeed, Hodges, Associated's president/CEO, voiced strong support last week for the "division" concept or independent CU unit, a business model the CU has carefully crafted since 2009 for a merged Augusta CU.

"We've witnessed too many of these mergers in which member loyalty is diminished, the key asset–employees–are let go and money wasted for brand awareness with poor results," observed Hodges.

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