It looks to be another big year for the "dump your bank" marketing campaigns that were fired up by credit unions in 2010 as media coverage mounted on the woes of big banks.
From Virginia to Washington State, CUs were making the most of negative local and national TV coverage of higher bank fees by making comparisons and tweaking the competition.
In many cases the CU branding strategy of hitting on banking's problems was working to bring in new members and loan business.
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