The concept of mandatory dues to pay for industry-sponsored awareness campaigns looks to be ending.
The Pennsylvania Credit Union Association said it was ending a four-year-old rule financing the iBelong campaign out of concern it might lose disaffiliating members because of the economy and internal costs.
The switch already brought one member back in the fold, the $475 million Merck Sharp & Dohne CU of Chalfont.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
