The industry's recent revved-up marketing pitch to "drop-ditch-dump" a bank is getting stoked this holiday weekend with a newly launched TV/radio/billboard and airplane banner blitz by the $1.2 billion BayPort Credit Union of Newport News, Va.
The "Ditch Your Bank" campaign formally debuted a month ago using a website and small classified-type ads in addition to radio/TV spots. BayPort is looking for a 20% jump in new accounts by the year's end, said Monte Crowl, vice president of marketing.
As part of the Fourth of July promotion, the CU and a local radio station are giving away $20 free gas on Saturday with CU staffers doing the pumping and plugging their institution at a Hampton Roads outlet.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
