A First Data survey entitled "The New Consumer & Financial Behavior," provided insight and tips for financial institutions looking to better serve today's consumer and beyond.
The survey found that financial institutions need to strike the right balance between technology and personal relationships, and focus on technology with clear benefits.
In addition, consumers' underutilization of online or mobile tools represent opportunities for financial institutions to add value from promoting email or text alerts to help consumers trying to avoid fees and encouraging consumers to adopt online statements to replace paper statements to promoting the benefits of online bill payment via the financial institution's website.
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