Hispanic American teenagers are particularly strong users of mobile technologies but they don't necessarily respond to advertising through that channel, according to a new report from Forrester Research.
The Cambridge, Mass., think firm surveyed about 1,000 Hispanic youths ages 13 to 17 as part of its third quarter Youth Online Survey and found that 91% had mobile phones and 33% had smartphones. That compares with 85% and 19%, respectively, for online non-Hispanic youth surveyed.
The survey also found that 55% of the online Hispanic teenagers are advanced users – using their mobile devices for activities ranging from text alerts to checking financial accounts. One in ten of them owned an iPhone, the most popular device in the group, while 5% had HTCs.
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