A fourth of credit card holders in a recent survey said they have become a friend, fan or follower of their card issuer or brand, with the largest group saying they connected to stay abreast of deals and promotions.

The results were in a survey of 1,000 online Internet users age 18 and over conducted by SYNERGISTICS Research of Atlanta.

Facebook was the most heavily used channel, with more than 20% using that social network to connect. LinkedIn, MySpace and Twitter were cited by about 5% of the responders each.

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