South Carolina Federal Credit Union

Assets: $1.2 billion

We place a high value on continuing education. Industry conferences play a vital role in our efforts surrounding professional development. Sometimes it is tempting to make cuts in the travel and conference budget, but we understand that in many cases this would represent a penny-wise and pound-foolish action. The information we know today will not help us in the world of tomorrow, so we make a commitment to get away from our desks and learn about new ideas and other ways of running our business. In most cases, industry conferences are the best way to do this. Industry conferences are so effective in the credit union industry due to our culture of collaboration. I have often been told that our industry is unique in that way. Where else will senior leaders of organizations openly share their best practices with leaders of other organizations within the same industry? This becomes extremely effective when we can spend time together in person, learning from each other and forming a strong bond. Industry conferences provide this incredible networking opportunity. I recently attended my seventh CUNA CFO Conference. This type of industry conference has paid a significant return on investment for my credit union. Through the conference sessions and networking opportunities, I have been able to bring back new ideas and tools that have reaped real financial benefit to my organization. I hope that I have also returned the favor for my peers. There is no question that industry conferences are a vital part of our effort to remain sustainable in this rapidly changing world. 

Jason Peach

Chief Financial Officer

West Community CU

O'Fallon, Mo.

Assets: $135 million

Industry conferences can be beneficial if you are able to put into practice what you have learned at the conference. Many times, the ideas and concepts are not easily implemented due to a lack of resources (such as qualified staff, time or money). From my experience, everyone is on board and excited during the conference, but that tends to fizzle out after a couple of days once the realization sets in that the concept may be beyond your immediate ability to implement. The most important takeaway I look for at these conferences is the ability to network and speak with other CU professionals about best practices at their credit unions. 

Scott R. Hughes

Director of Marketing

FME FCU

Assets: $77 million

The best take-always are in the networking that occurs with other CEOs. That face-to-face dialogue is important to me since I get to discuss other program ideas that are working elsewhere, and I learn about them from others in our industry. The vendor tech exhibits can be valuable since I can look and see what's out there in a hands-on approach. You know, seeing is believing, and these kinds of seminars are good for making product comparisons. All of that makes me come back again and again. As for the  board, there are limits to the number of conferences they can attend. They have the option to attend the National Directors Conference in Las Vegas during the summer. Directors are also steered to the Texas Credit Union League leadership conference which provides value in offering new ideas in product marketing and in other areas as well. 

Carol Purdy Gaylord

President/CEO

Coastal Community FCU

Galveston, Texas

Assets: $40 million

I think industry conferences are very important as they offer information that's specific to our industry as well as to financial services as a whole. I hope to hear about the latest and greatest from either my peers or providers of services, as well as what's worked and maybe what hasn't worked. While we have information available to us 24/7, face to face allows for more interaction and networking. Networking is critical, and it adds a lot of value to the conference experience. Conferences allow me to network with people I otherwise may not have met, and in many instances, form relationships on which I can call on in the future. At a conference, you can discuss what you're doing, who you're using for a particular product or service, and given the conference, go straight to the source to discuss further. Additionally, conferences get me away from the four walls of my office, and while that's sometimes difficult, it clears any cobwebs and rejuvenates me, helping me deal with what's to come. 

Linda White

CEO

United Health Credit Union

Burlingame, Calif.

Assets: $44 million