The words "not possible" and "can't be done" do not compute for Amanda Thomas, marketing/business development manager at Columbus, Ohio-based Members First Credit Union.
"Don't be afraid to try anything. The only thing holding us back is ourselves. If everyone had that mindset, they'd see that all is possible," said Thomas. "I really believe we as an industry can do anything."
That unflappable belief is what gave Thomas the strength to toss out the traditional credit union marketing and business development model.
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