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Brett Wooden and His Amazing Technicolor iPad

You could say Brett Wooden, business development manager at Unitus Community Credit Union, jump-started a credit union iPad movementand hed be thrilled.

By Myriam DiGiovanni | Updated on May 31, 2011
Wooden (left) hopes the iPad is only the first step to credit unions stepping out of their comfort zone to deliver innovative solutions to meet consumers’ current expectations.

You could say Brett Wooden, business development manager at Unitus Community Credit Union, jump-started a credit union iPad movement–and he’d be thrilled.

“The biggest challenges for business development are getting members and educating consumers about the credit union as well,” said Wooden, an admitted Apple enthusiast. “So that is where iPad came into play. Instead of heading back to a branch to finish up an application or ask members to follow-up with a branch visit, we can do it all there on the spot, creating this excitement about the experience itself.”

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