Reiterating their point that the current system is helping big banks at the expense4 of small retailers, the National Retail Federation unveiled a print and radio ad campaign to urge people to urge lawmakers not to delay the Federal Reserve's interchange rule.
"It's your money that the big banks and credit card companies are swiping. And more than a billion dollars from American consumers every month,'' the group says in an ad in Washington, D.C., area publications.
A radio ad aired in certain states targets key lawmakers on the subject. One being aired in Montana criticizes Sen. Jon Tester (D-Mont.), who has introduced legislation to delay the Fed rule's implementation, for doing the bidding of big banks.
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