Want your customers to stick to you like glue? Today it takes more than a punch-card or priority line.

If you give a discount to your most loyal customers, you might be doing something wrong. At least you're not doing all you can to reward your best customers, and keep them coming back. Experts say there are some rules to follow to make your customers feel like kings from the very first moment they encounter your product or service. Do it right, and you'll not only score a lifelong customer, but also an advocate for your brand—and that's a lot more valuable. Read all seven of Inc.'s tips on building customer loyalty

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