One of the inspirations behind creating a statewide lending brand that would be easily recognized by small business owners in Michigan evolved from conversations with local trade groups.
Bill Beardsley, president of Michigan Business Connection LLC, heard the questions about credit unions: How does one join, where can I find them and what are they doing in the business lending space?
Convinced that there was an opportunity here, Beardsley and his team did a soft rollout of Michigan CU Capital on May 16. The new venture will allow credit unions of all sizes to serve their members' small business loan needs on a turnkey basis. Together, MBC and participating credit unions will work together to share costs and expertise while creating a collective brand that symbolizes a commitment to the best practices in small business lending, Beardsley explained.
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