Dwolla founder Ben Milne and communications director Jordan Lampe during their seven-minute presentation at FinovateSpring 2011.

SAN FRANCISCO — The biggest players in financial services technology right now might be Google and Facebook. That’s what it felt like at times at the FinovateSpring 2011 showcase last week at the San Francisco Design Center Concourse.

Rather than the typical trade show format, about 65 presenters got seven minutes each to showcase their products to an audience of several hundred. Many of those products focused on delivering enhancements to the banking experience through social media channels, primarily Facebook, and geo-location capabilities, often involving smartphones and Google applications working together.

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